Design Systems + Workflow
Scalable design workflows for fast-moving marketing teams
Process & System Thinking
brody by design
Design systems help marketing teams move faster while maintaining consistency across channels.
My approach focuses on creating modular templates, organized Figma files, and reusable components that support high-volume campaign production across web, email, and digital marketing.
Context
Workflow
Outcome
Design systems are not just visual frameworks — they help creative and marketing teams work more efficiently together.
Clear templates and organized design files reduce production time and allow teams to focus more on creative execution rather than rebuilding assets for every campaign.
System Thinking• Modular templates for email and campaign layouts
• Reusable Figma components and design patterns
• Organized files that support collaboration across teams
• Flexible systems that adapt to different campaign needs
Implimentation
The system was implemented across multiple campaign channels and supported both creative production and internal workflow improvements.
System Build• Created to-scale web and email templates in Figma
• Built modular components and reusable layout structures
• Simplified template versions for contributors with varying Figma experience
• Organized shared libraries to keep campaigns consistent across channels
Client
SITKA Gear
Client
SITKA Gear
Email Template
I created and implemented SITKA Gears' first-ever reusable email template, which showed a 20% increase in click-through rate in an A/B test conducted as part of a case study on top-performing emails.
Desktop + Mobile / Home Page template
Reusable Home Page template reflecting backend capabilities.
Landing Page Template
Fish Launch Campaign
Client
SITKA Gear
System Approach
System Thinking• Modular templates for email and campaign layouts
• Reusable Figma components and design patterns
• Organized files that support collaboration across teams
• Flexible systems that adapt to different campaign needs
Landing Page Template
Fish Launch Campaign
Client
SITKA Gear
ContextMarketing teams often produce a large volume of campaign assets across multiple platforms. Without clear structure, design work can become inconsistent and difficult to scale.
The goal of a design system is to create clarity — allowing teams to produce work quickly while maintaining a strong and consistent brand presence.
Landing Page Template
Fish Launch Campaign
Client
SITKA Gear
Landing Page Template
Fish Launch Campaign
Client
SITKA Gear
Outcome• Faster campaign production
• Consistent brand execution across channels
• Improved collaboration between creative marketing teams
• Scalable workflows that support gos
Landing Page Template
Fish Launch Campaign
Client
SITKA Gear