SITKA Gear
Digital Marketing Design & Systems
Email hero GIF designed for campaign deployment — motion-first creative built to stop the scroll.
Custom landing page template built for Sitka's Fish Launch campaign — modular layout designed to flex across product stories.
What I did
I designed email campaigns, homepage layouts, landing pages, and e-commerce graphics supporting Sitka's product launches and seasonal campaigns. Beyond individual assets, I built modular Figma templates and reusable homepage modules that gave the team a scalable foundation — so production moved faster without sacrificing brand consistency.
Reusable homepage modules built as shared design system modules — designed for consistency across devices and campaigns
Selected Work
A selection of campaign assets, email templates, and design systems built for Sitka across email, web, and e-commerce.First-ever reusable email template for Sitka — A/B tested against existing approach, resulting in a 20% lift in click-through rate.
The Impact
Modular email campaign templates built in Figma — supporting scalable production across Sitka's full campaign calendar.
Across the engagement, I contributed to a design infrastructure that helped Sitka's team move faster without breaking brand. The reusable template system reduced production friction, the modular Figma library gave the creative team shared assets to build from, and the campaign work maintained consistency across every channel it touched.Via Full Stream Group
Sitka Gear is a performance hunting and outdoor apparel brand built around technical precision and strong product storytelling. Working through Full Stream Group, I designed digital marketing assets across email, web, e-commerce, paid media, and social — translating campaign briefs into polished, on-brand creative at production speed.
One of the first things I built was Sitka's first-ever reusable email template. It drove a 20% increase in click-through rate in an A/B test against their existing approach.