SITKA Gear

Digital Marketing Design

Digital Systems Support & Multi-Channel Designer.

Via Full Stream Group

Sitka Gear is a performance hunting and outdoor apparel brand with a strong focus on product storytelling and technical performance.

Working through Full Stream Group, I supported the team by designing digital marketing assets across multiple channels including email, web, e-commerce, paid media, and social.

Client
SITKA Gear

Email GIF - Hero
Email Design

Landing Page Template
Fish Launch Campaign

Client
SITKA Gear

Design Support

Design Support

  • Designed email marketing assets supporting product launches and promotions

  • Created homepage and landing page layouts used for campaign storytelling

  • Developed graphics used across web, e-commerce, and marketing channels

  • Collaborated with creative and marketing teams to maintain brand consistency across assets

Client
SITKA Gear

Mobile + Desktop Modules
Reusable Home Page Modules for Figma library shared assets

Client
SITKA Gear

Client
SITKA Gear

Email Template
I created and implemented SITKA Gears' first-ever reusable email template, which showed a 20% increase in click-through rate in an A/B test conducted as part of a case study on top-performing emails.

Desktop + Mobile / Home Page template
Reusable Home Page template reflecting backend capabilities.

Context

Context

Sitka produces a high volume of campaign content to support product launches, seasonal releases, and ongoing marketing initiatives.

My work focused on translating campaign briefs into polished digital assets used across the website, email marketing, landing pages, and campaign promotions.

Selected Work

Selected marketing assets created for Sitka Gear across email, web, and campaign channels.

The Impact

Client
SITKA Gear

Key Takeaways

Supported the execution of digital marketing initiatives across Sitka’s online channels while maintaining a consistent brand presence across campaigns.

Email Campaign
Modular email campaign templates built in Figma to support scalable production and consistent brand execution.

  • Scalable design systems improve both speed and consistency in campaign production

  • Modular templates allow teams to maintain creative flexibility while increasing efficiency

  • Clear structure in tools like Figma helps cross-functional teams collaborate more effectively

  • Thoughtful systems enable creative teams to focus more on storytelling and less on rebuilding assets

Next

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