Brothhh
Shopify E-commerce Design & Brand Launch
Via Full Stream Group
Brothhh is a wellness pet food brand built around clean ingredients and a bold visual identity. I contributed to the Shopify storefront and supporting marketing creative used to launch the brand online — taking it from brief to live with a consistent visual presence across every touchpoint.
Design Contribution
Selected Work
What I did
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I supported the initial design of the Brothhh Shopify storefront — laying out product pages and homepage sections to highlight product benefits while keeping the path to purchase clean and direct.
Beyond the storefront, I contributed to email automations, campaign emails, and e-commerce visuals, and worked alongside the art director to align copy placement, balance content, and flag where edits were needed to support the overall design.Selected work from the Brothhh brand launch — Shopify storefront, product pages, email campaigns, and supporting marketing creative.
Product detail page — ingredient quality, trust signals, and a clear path to purchase.
Post-purchase email automation sequence — five-email series designed to onboard new customers, reinforce product benefits, and drive subscription conversion.
The Impact
Brothhh launched with a storefront and email system that felt like a real brand from day one. The Shopify design gave the product the visual credibility it needed to compete in a crowded wellness market — clean layout, clear hierarchy, and a consistent identity from homepage through to checkout. The post-purchase email sequence extended that experience beyond the sale, keeping new customers engaged and moving toward subscription.